Not just creating a new household name.

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Apohem is a new online pharmacy, backed by Axfood and Novax. Their goal is to contribute to a healthier world and simplify everyday life for everybody by offering a wide range of pharmacy and merchandise at low prices with fast and secure deliveries.


The team approached Most Studios looking for the development of a full brand identity and strategy.


Working closely with Apohem, we (using our full ideation process) developed a clear name and identity for the brand that conveyed trust, purpose and modernity. This branding has been carried through to the Apohem e-commerce site.